Why Construction Recreates What Manufacturing Reuses
Build a hundred of the same car and the hundredth one is dramatically cheaper and…
John Delia JrJune 8, 2026
What “Homes as Products” Actually Means
The phrase “homes as products” gets misheard almost every time it’s said. People hear it…
John Delia JrJune 8, 2026
Why Housing Productivity Barely Improved for Decades
Almost every industry got dramatically more productive over the last half-century. Homebuilding is the strange…
John Delia JrJune 1, 2026
What to Expect While a Steel-Framed Home Is Being Built
Most of it looks like building any other home. The part that looks different is…
John Delia JrJune 1, 2026
Living in a Steel-Framed Home: What Changes, and What Doesn’t
Most people picture a steel-framed house as colder, harder, somehow more “commercial” than a real…
John Delia JrJune 1, 2026
From 1% to 10%: What Steel Adoption Actually Depends On
Steel’s market share isn’t a verdict on the product. It’s a function of who decides…
John Delia JrJune 1, 2026
The 30-Year Math: What a Steel-Framed Home Really Costs
The 30-Year Math: What a Steel-Framed Home Really Costs Steel usually costs more on day…
John Delia JrJune 1, 2026
Before the First Panel: How a Steel-Framed Home Gets Engineered
When people say steel “costs more upfront,” this is the work they’re paying for —…
John Delia JrJune 1, 2026
Why Aren’t More Homes Built With Steel Framing?
It frames our hospitals, schools, and high-rises — but less than half a percent of…
John Delia JrJune 1, 2026
R-Value, Steel Framing, and Climate Zone 5: What Actually Gets a Wall Approved
Steel framing R-value in Climate Zone 5 works differently than most guides assume. In residential…
John Delia JrJune 1, 2026