Industry & Adoption

You've done your research. You've looked at the land values, the incentive programs, the trajectory…

Every city has a moment. A window of time when the math changes, when the…

Say the word “standardization” to most people thinking about housing and the picture that forms…

Build a hundred of the same car and the hundredth one is dramatically cheaper and…

The phrase “homes as products” gets misheard almost every time it’s said. People hear it…

Almost every industry got dramatically more productive over the last half-century. Homebuilding is the strange…

Steel’s market share isn’t a verdict on the product. It’s a function of who decides…

It frames our hospitals, schools, and high-rises — but less than half a percent of…